My background is in Visual Communication, which I studied at Bezalel Academy of Arts and Design in Jerusalem, where I specialized in graphic design, typography, and interface design.
After graduation, I worked as a designer at Israel’s best-selling newspaper, “Yediot Ahronot,” gaining hands-on experience in layout, writing, prepress, image editing, infographics, and typography. This role taught me how to meet tight deadlines and collaborate effectively with editors and managers under pressure.
I'm passionate about observing, exploring, and asking questions. I find inspiration in the small details of everyday life, whether on the street, in nature, or in design. I enjoy drawing from different historical periods and unique cultures, translating these influences into a design language through extensive visual and conceptual research. Writing also helps me clarify my thoughts and enhance my creative process. For me, both writing and design are about creating connections and conveying an essence that goes beyond aesthetics.
LETS WORK TOGETHER