Avia Cohen® Site

Visual/Graphic Designer. My design work is driven by a deep interest in understanding people’s needs, motivations, and decision-making processes. I strive to translate these insights into products, services, and experiences that create value and have a meaningful impact.

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Work
       Branding, Marketing & Commercial Design
  1. Firmament: Film Production and Post-Production, Berlin
  2. Läba: Wine label, Germany
  3. El Puente Studio
  4. Logofolio
  5. Yedioth Ahronoth, Tel Aviv
  6. 1Draft

    7. Digital Design and Tech Marketing
  7. Amdocs: Global Digital Campaigns
  8. Intel: Corporate Report, Israel

    9. Playground *Artistic projects
  9. Covers Design

    10. Creative AI Designs
  10. AI-Generated  





Firmament | Brand Identity - Visual Language


      Firmament, a creative hub and film production company based in Berlin Mitte, needed a cohesive and distinctive brand identity that could unify all visual touchpoints from social media to merchandise while reflecting their core values of storytelling, authentic emotional connection, and collaboration. Their existing visuals were inconsistent and did not fully capture the depth and vision of their work 

Firmament Media GmbH
friedrichstr. 122–123 berlin, 10117
2025
Design Approach
       Firmament needed a cohesive visual language that could express its philosophy and create a consistent emotional connection with its audience. The existing identity lacked consistency across platforms and materials.

Result
       A complete visual identity system was developed from the ground up, including iconography, social media templates, marketing assets, a manifesto presentation, business cards, and merchandise. The system was designed as a unified visual language that translates the brand’s values and creative approach across all touchpoints.

A clear and cohesive visual identity that strengthens Firmament’s presence, improves brand recognition, and creates a deeper and more meaningful connection with its audience.Social Media Identity
       A cohesive visual system for social media defined by structured templates and a consistent graphic language. The system includes seamless carousel layouts that extend across multiple slides, creating a continuous visual narrative.

Typography: A dual-weight typographic system within a single typeface, using contrast to establish hierarchy and clarity.
Grid & Layout: A modular square system designed to integrate typography and video, creating structured compositions with a continuous visual flow.


 Moriz Muller-Preisser / Social Media Post
5 slide carousel post with a continuous visual flow and consistent layout system.Killian Lassabliere / Social Media Post
5 slide carousel post with a continuous visual flow and consistent layout system.Business Card Design
       Minimal, grid-aligned card layout with refined typographic contrast and precise spacing that conveys a clean, professional brand identity.
Manifestfilm Design
       A presentation deck showcasing the studio’s body of work through a dynamic grid based layout, where project compositions shift and evolve while the typography remains fixed and consistent throughout.


Manifest presentation deck 
REWE campaign slides


Manifest presentation deck
BVG campaign slides
Manifest presentation deck 
HAUFE GROUP campaign slides

Manifest presentation deck 
GRÜNLÄNDER campaign slides
Merchandise Design
       A collection of everyday merchandise that brings the brand identity into daily life through clean, minimal design.
     

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