Avia Cohen® Site

Visual/Graphic Designer. My design work is driven by a deep interest in understanding people’s needs, motivations, and decision-making processes. I strive to translate these insights into products, services, and experiences that create value and have a meaningful impact.

Email
Instagram
LinkedIn

Work
       Branding, Marketing & Commercial Design


1Draft |  Visual Identity & Branding
       1Draft is a coffee brand built around the idea of the first draft, In a world where everything is expected to be polished, perfect, and ready to share, 1Draft creates a space that celebrates the opposite: the beauty of the process. A place where unfinished ideas are welcome, where experiments are part of the journey, and where it is okay to create, explore, and start again.

Sicily, Italy
2026

Design Approach
       Today, people are constantly surrounded by perfection, finished products, polished results, and the pressure to get things right from the beginning. 

Coffee shops are often seen as places to consume, but rarely as spaces to create. The challenge was to create a coffee brand that gives people the freedom to slow down, think, explore ideas, and embrace the unfinished moments where creativity begins.
Result
        1Draft transforms the coffee experience into a comfortable space for ideas to grow. The brand creates the feeling of an ongoing creative notebook, a place where people can slow down, feel at ease, and enjoy the process without the pressure of perfection. 

Through a minimal black and white visual language, hand drawn illustrations, and thoughtful copywriting, the identity brings the concept of the first draft into everyday moments. From cups to packaging, every touchpoint creates a small reminder that every idea deserves a place to begin.
Poster
        A high contrast ad for the pear beverage, using organic line art and raw typography to reflect the brand's unpolished aesthetic.
 Stickers       
       A cohesive sticker pack translating everyday café elements into organic, brand aligned illustrations.
Customer Punch Card
       A punch card rewarding customers with a free coffee and pastry on their 12th visit.

Branded Packaging: Cups & Pastry Boxes
       A look at the brand’s takeaway packaging, designed to keep the story alive outside the café. The pastry box features the editorial tagline "Freshly Published" to emphasize daily fresh bakes, paired with a minimalist, brand aligned coffee cup.
Social Media Identity
       Developing a distinct digital presence for 1Draft using high-contrast layouts and storytelling illustrations that communicate the brand's core concept across social platforms.

©2037 Copyrights Etc.