Hello I\m Avia | Visual/Graphic Designer. My design work is driven by a deep interest in understanding people’s needs, motivations, and decision-making processes. I strive to translate these insights into products, services, and experiences that create value and have a meaningful impact.
My background is in Visual Communication, which I studied at Bezalel Academy of Arts and Design in Jerusalem, where I specialized in graphic design, typography, and interface design.
I worked as a designer at Israel’s best-selling newspaper, “Yediot Ahronot,” gaining hands-on experience in layout, writing, prepress, image editing, infographics, and typography. This role taught me how to meet tight deadlines and collaborate effectively with editors and managers.
Later, as an Art Director at “Lemur Creatives,” an advertising agency, I was responsible for social media strategy, managing design teams, and communicating with a diverse range of clients from around the world. Over the past few years in Berlin, I have enjoyed working with enthusiastic people, collaborating with talented freelancers, studios, and agencies, both in-person and remotely.
I'm passionate about observing, exploring, and asking questions. I find inspiration in the small details of everyday life, whether on the street, in nature, or in design. I enjoy drawing from different historical periods and unique cultures, translating these influences into a design language through extensive visual and conceptual research.
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