Firmament
Firmament Media GmbH
friedrichstr. 122–123 berlin, 10117
2025
Brand Identity & Visual Language
Digital Platforms, Presentations & Branded Merchandise
Tools: AE · PS · AI · ID
Website: https://www.firmament.
Firmament, a creative hub and film production company based in Berlin Mitte, needed a cohesive and distinctive brand identity that could unify all visual touchpoints from social media to merchandise while reflecting their core values of storytelling, authentic emotional connection, and collaboration. Their existing visuals were inconsistent and did not fully capture the depth and vision of their work.
Design Approach
A new visual language was developed from the ground up, reflecting Firmament’s philosophy of evoking genuine emotions and creating meaningful connections. The work included post templates, iconography, color and typography systems, storytelling visuals for campaigns and promotions, a manifesto presentation for client onboarding, business cards, and merchandise design. Every element was designed to maintain a consistent narrative across all touchpoints, translating the brand’s creative process and collaborative values into a unified visual identity.
Result
Firmament now has a strong, cohesive visual identity that effectively communicates their ethos and creative vision. The updated brand visuals resonate with audiences, strengthen recognition across all platforms, and support meaningful engagement beyond the screen.